Hey, I’m Jess! A multifaceted professional with a passion for art, design, marketing and cannabis. My journey spans various roles, each contributing to my unique blend of skills and experiences.
I have roughly 8 years of marketing experience with 5 of those working in the Massachusetts cannabis market, where I’ve witnessed its evolution and navigated the challenges it presents. This experience has not only strengthened my knowledge and skills but has also given me a deep appreciation for the role cannabis plays in people’s lives and the important of responsible and creative marketing within this context.
From bringing campaigns to life in the real world with field marketing to staying ahead of trends, utilizing digital platforms and implementing data-driven strategies, I am dedicated to creating a narrative that not only captivates but also leaves a lasting impression.
Skills
- Graphic Design
- Adobe Creative: InDesign, Illustrator, Photoshop, Canva
- Art Illustration
- Artist with 15+ years of experience
- Photography
- DSLR camera for original & organic photo capturing
- Social Media
- Content creation, management, strategy, analytics
- Brand Project & Management
- Maintaining, improving, and bringing awareness to the value and reputation of a brand/products. Helping to build and nurture closer relationships with it’s audience
Jess Carvalho 